TONI ANN HOFFMAN

Product designer


For the long-lasting girls — a formula that can keep up with your life. The Stay Collection is built to last through every hour - all day. With a striking new visual direction of bold plum, the stay collection is a mature turn for the Sunnies Face visual.

Stay collection


Focusing on the brand’s minimal aesthetic blended with colors I explored various bodies to balance visuals and comfort. The task was to create a double-ended face brush, a single-ended face brush, and an eye shadow brush. .

Etoile BRUSHES


Designed for professional hair and makeup artists, this lightweight kit will keep your entire collection safe and organized.

Etoile PRO


For the huge launch of the Stay Collection a set of merchandise was designed for customers to carry and use their products.

STAY MERCH


MILK MAKEUP

Produced, shot and edited content for both professional and organic content for the brand.


As a designer, I didn’t feel that Glossier embodied the brand’s aesthetic and image in their Monochromes eyeshadow palette. I decided to have my own take on how I - a product designer - would’ve designed the Glossier Monochromes eyeshadow palette.

GLOSSIER EYESHADOW


My capstone project from my final year at Parsons—a fully conceptualized and self-branded makeup collection that celebrates the ritual of going out. Designed to capture the energy, spontaneity, and self-expression of nightlife, Happy Hour is a playful ode to living boldly and looking good doing it.

HAPPY HOUR COL.