YEAR: 2026

The Rhode Summer Club has been a perfection of both product launch and branding. In this exploration, I imagine a new Rhode product release followed by two forms of PR packaging for both mass shipping and VIP shipment.

All products, unit boxes, and pr packaging are designed by me.

*Case Study

PR design

RHODE PR

  • SPF 50+

  • TANNING OIL

  • BODY SHIMMER OIL

DETAILS

Knowing what I wanted I created a more detailed sketch of how the body was going to look like. In terms of function, I stuck to its interchangeable palette concept since sustainability is always a path to strive for. I of course kept the monochrome shades to not stray too far from the original vision.

  • Glossier pink, glossier you perfume indent, logo indent, rounder overall form

  • Monochrome scheme, rounder form, larger pan

  • Interchangeability, monochromes, logo indent

RHODE X TONI ANN HOFFMAN

Product
Rhode PR

Designer
Toni Ann Hoffman

The final body

Previous

HAPPY HOUR